News

Fashion Enter has formed a strong alliance with Le Biz Tokyo which will provide news and views, trends and a gateway into the enormous market to Japan. Established in 2001 LeBiz has continued to grow year on year under the careful guidance of its MD, a French man, Loic Bizel.

I admire guys like Loic! He moved from France to Japan where he was a merchandise agent with a French company based in Japan. After a few years he walked out, quit his job and decided to set up his own company LeBiz Tokyo offering three main types of business. 

LeBiz centres on three main activities; Fashion Consulting, Fashion Tour and Fashion in Japan. Over the last three years we have been reviewing LeBiz during our days of London Fashion Forum and FashionCapital and they particularly report excellently on street trends and fashion, as it happens and when it happens!

Recently LeBiz reported on the denim scene in Japan, capturing both street fashion and also honing in on detail to give designers a real insight into denim fashion trends from Japan..

LeBiz regularly provide information on emerging trends such as the articles below on Pretty Hair Bands

Hair bands are the popular accessories among women of all ages. The bands are not used to hold hair as it had been the purpose of the accessory in the 80’s, but are just placed on heads softly and is just an accessory.

The trend had started about 2 years ago at Paris and Milan Collections and slowly caused a ripple effect to celebrities and now to the Japanese females. Most admired celebrity like Jessica Simpson, and Nicole Richie wearing hair bands are picked up in some of the most popular magazines.

Japan’s fashion could be divided to several categories, but the hair band boom exists in all the categories. A few examples would be: the young girls wear 2 slim hair bands, the so-called “Gals” who look up to LA celebrities wear scarf-types, the OL-Office Ladies style is with rhinestones, or Emilio Pucci style scarves, and the street-style is to wear sunglasses like hair bands.

Seibu Department store has increased stores space for hair bands and sell over 100 types, 4 times the amount they usually hold. Those in their teens and in the 20’s prefer wearing 2 slim hair bands around 3 to 5 mm. Those in their 30’s to 40’s prefer floral or geometric prints in a turban-type hair bands. Other department stores are unexpected sales, thanks to this trend. 

LeBiz reorted "For Fashion Consulting, we advise companies on how to approach the Japanese
fashion market and develop your sales in Japan with a suitable strategy in term of products, prices, distribution, and marketing.

For Fashion Tour, we give you a commented tour of the trendiest, and hottest shopping spots in Tokyo. We will introduce unique concepts, trends, services and products that could only be found in Tokyo, Japan.

Lastly, at Fashion in Japan website, we give viewers insights to Japan's fashion trends and news through over 600 full-size pictures, updated every
month. The pictures give you details, styles, colours, and designs from the streets and stores of Tokyo. We also have a special report every 3 months on
the hottest trends of the season. " Ai Kawano Trends Analyst

So watch this space; more to follow for our members section when Phase II is launched by end July.

Jenny Holloway