P.R.

Bethanie Lunn, 27 runs Huge PR, a rapidly growing PR Company for the fashion, beauty and lifestyle worlds. As our PR Expert, she offers advice to our members every week.

Have you got an idea that you’re afraid will fail? Do you think your idea for a business, product or collection could work but not sure where to start? As part of a seven part series, I will take you through top tips giving you advice on how to road test your idea and make it an actuality…

Part five: CAN YOU DELIVER THE GOODS?

Will you be able to deliver on time and to quality?
Can you satisfy your client/customer demands?

• Client and customer demands need to be consistency met, even exceeded. Frustrated clients/customers soon turn to rivals so find out what their specific needs are.

• Clients/Customers expect high standards and you will need to know your idea can be turned into deliverable reality at a cost you can afford.

• If you ignore rules and regulations, you are likely to trip up. Will your idea need a form of insurance? Is there any legislation governing what you are intending to supply, such as data protection, hygiene standards, copy rights?

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