P.R.

Bethanie Lunn, 27 runs Huge PR, a rapidly growing PR Company for the fashion, beauty and lifestyle worlds. As our PR Expert, she offers advice to our members every week.

Have you got an idea that you’re afraid will fail? Do you think your idea for a business, product or collection could work but not sure where to start? As part of a seven part series, I will take you through top tips giving you advice on how to road test your idea and make it an actuality…

Part Five: AM I GETTING THROUGH?

So how will your potential customers learn about your idea?
Can you encourage them to buy?

• Make sure your clients/customers understand why they can't live without your product/service or valuable time! You need to be useful to them or else they don’t need you. To do this you'll need to understand the benefits your idea will offer them – providing them with contacts they need and don’t have as part of your service, offering them a clothing range that is unlike anything else out there, or different to what’s out there…how? Basically, know the demand and supply it, then make it obvious. Can you make sure your message is easy for others to understand?

• A familiar phrase- unique selling point (or your USP). What is it that will make you stand out from your competition? You need to be clear about this so that you can focus on it when talking to clients/customers. Clients need a reason to opt for your product / service over others.

To access the full article from Beth you will now need to be a full member to Fashion Enter Ltd and benefit from our supplier directory with 1000s of suppliers listed, your own ecommerce boutique, agency agreement, mentoring and support and much more! For enquiries regarding subscription please contact vanessa@fashion-enter.com  Annual membership cost is £75 plus VAT